In today’s loud world, it takes more than being heard. To stand out, you must connect with your audience. Move them. Engage them in a way that creates emotional responses to your message.
Getting people to react is what we do best for our clients. We thrive on choosing the right talent for the right story and expanding creative boundaries to produce films with impact.
We help you tell your story, whether it is a ground breaking commercial, a corporate film or the launch of a new brand identity. We work with you. Think with you. Create with you.
Add Some Films to your story.
Laya Ashi and Jo Hayek
Producers
Jo Hayek is an established Executive Producer with over 25 years of experience in the MENA region, Europe and Asia.
Currently Based between Beirut & Athens, Jo has been producing with Avion Films Greece since 2022, bringing an extended European production network and international expertise. The work featured in his reel reflects projects produced during this collaboration.
At Laser Films, and while working closely with his mentor Jean-Pierre Sikias, Jo has produced and been heavily involved in the production of a significant number of industry acclaimed TV commercials.
The repertoire of Jo’s experience also includes the production of corporate documentaries, TV branding, TV shows and news for a variety of notable clients like CNN.
With over 25 years of experience producing commercials across Saudi Arabia and the GCC, Layal Ashi worked alongside leading agencies and global brands to create work that connects locally while meeting international standards. From large-scale campaigns to platform-first content, we know the region, the process, and what it takes to bring ambitious ideas to life.
